市场营销
小
Get ready for a future in the vibrant world of marketing.
A minor in 市场营销 gives you the credentials and experiences to truly make yourself stand out from the crowd.
Frostburg’s program starts you off with well-rounded introductory courses in business to give you a solid background, then dives into the complexities of marketing with classes that explore sales strategy, advertising and consumer psychology, with many more diverse topics offered in electives.
Throw in access to an endless variety of internships and experiential learning opportunities, and you have everything you need to become a successful student and a model marketing professional.
Start your future with a department that has graduates employed with Kraft Foods, Edward Jones Investment, 基本, 岩峡旅馆 & Casino and AstraZeneca.
市场营销 Program Highlights
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Take your education beyond the classroom with the FSU 市场营销 Club, an American 市场营销 Association Collegiate Chapter actively involved in a variety of events, from conferences to job workshops and more.
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Explore the world with the College of College of Business, Engineering, and Computational & Mathematical Sciences’ Global Experiential Learning program, which takes students on business-oriented summer trips to destinations like Brazil, 德国和中国.
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Flourish in small classes that give you extra opportunities and individual attention to make your educational experience perfect for you.
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Intern with the company of your choice. FSU students have built fulfilling partnerships with major companies like ClosetMaid, 科尔的, 花旗集团和IBM. FSU also sends interns around the world to countries like Turkey, Ireland, China and the U.K.
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Develop a portfolio to showcase the products of your favorite courses and to impress future employers.
What can I do with a marketing degree?
Median pay for market research analysts (BLS 2021)
相关的职业
Advertising Specialist
营销经理
Promotions Specialist
活动策划
Due to the constantly changing nature of business and communications, young marketing professionals have many opportunities open to them. Graduates can find work with an advertising agency, a media firm selling ad space or any company that advertises heavily. Growth in marketing positions is good all-around but extraordinarily promising for market researchers. Companies are increasingly using data and market trends to direct their advertising strategies. Tech-savvy marketing specialists will also be needed to address the Internet and social media, which allow rapid changes in a company’s image and heavily influence public opinion. For more information, visit the US Occupational Outlook Handbook.
你会学到什么
Get started today in an exciting program that emphasizes interdisciplinary connections and experiential learning. You'll learn from professionals who are active in their field, researching topics like branding, consumer behavior and psychology, service marketing and cross-cultural studies. Some of the topics you'll cover include:- Fundamentals in the marketing process
- Advertising and sales promotion
- fundamentals of professional selling
- Concepts and theories of consumer behavior
A Frostburg State education: more valuable than ever.
With nationally recognized academic programs, real-world learning experiences, a top-notch support system, and a thriving student life, Frostburg State is a place where you can discover yourself, 确定你的目标, and prepare for your future.